See how we enabled a 360° customer view and real-time personalization using Salesforce Data Cloud across complex, multi-source infrastructure for a leading automotive brand in India.
The client, one of India’s top automotive brands, had customer data fragmented across multiple platforms — including their public website, Databricks, Microsoft Azure, CRM systems, and Learning Management System (LMS). Our goal was to build a single, real-time customer profile within Salesforce Data Cloud for intelligent engagement across marketing and service channels.
We implemented Salesforce Data Cloud to consolidate data, unify profiles, map identity across touchpoints, and enable downstream activation into Marketing Cloud, Service Cloud, and dashboards.
A scalable, intelligent data fabric connecting the full customer journey.
Multi-Source ETL
Ingested and transformed data from website analytics, Databricks, Azure Blob, and LMS into harmonized objects inside Data Cloud.
Identity Resolution
Resolved profiles across anonymous and known sessions using device IDs, CRM IDs, email, and phone data — auto-merged for golden record creation.
Channel Activation
Synced unified segments into Salesforce Marketing Cloud Journeys, push campaigns, and dealer service workflows.
The automotive brand gained a live, 360° view of each customer across channels — enabling real-time personalization, proactive service, and smarter segmentation. Time-to-campaign dropped by 40%, and service teams were able to identify high-value leads instantly across journeys.
Talk to us about unifying your digital footprint with Salesforce Data Cloud and activating powerful, real-time experiences.
