We implemented Marketing Cloud Personalization to deliver 1:1 experiences across web, email, and mobile for a Fortune 500 electronics brand.
The client operated a Rewards Points Redemption Program hosted on an SFCC-powered site. They used SFMC for marketing and AEM for content, with a legacy database serving as the source of truth. We personalized their web experience using Marketing Cloud Personalization (MCP/IS), integrating real-time ETL feeds (User, Product, Transaction) from their external SOR database into MCP.
The following use cases were implemented across multiple digital channels using MCP, SFMC, and external integrations.
Homepage Banner - Content Personalization
Default content was replaced with personalized banners based on user segments built using behavioral and attribute data.
Logged-In Homepage Banner – Product Recommendations
Einstein Recipes powered real-time recommendations in the homepage banner based on the user’s points balance.
Nurture Journey for Credit Card Offers
Premium customers were nurtured via multi-stage SFMC journeys, with personalization status synced back to MCP.
Surveys in Logged-in Account
Web campaigns collected Zero-Party Data via surveys on user profile pages, enriching user objects in MCP.
External Landing Page Personalization
Server-side campaigns captured user data from external landing pages and created profiles directly in MCP.
Mobile App Personalization
Product recommendations were displayed within the app’s Points Redeem section using mobile campaigns and Einstein Recipes.
Analytics Using Data Warehouse
Data from ETL feeds was queried in the warehouse and visualized in Tableau dashboards for business insights.
Pass Promotions via Email
Open Time Email campaigns sent personalized passes based on user affinities and point balances, driving redemptions.
The unified personalization framework improved customer engagement, drove higher redemption rates, and helped the brand turn their rewards program into a strategic digital touchpoint.
Let’s discuss how we can implement high-impact personalization for your business.
